Trabalho de Conclusão de Curso de Graduação
Plano de marketing digital para um aplicativo de eventos socioculturais
Fecha
2022-02-02Registro en:
SOARES, P. F. Plano de marketing digital para um aplicativo de eventos socioculturais. 2022. 76 p. Trabalho de Conclusão de Curso (Graduação em Gestão de Turismo) - Universidade Federal de Santa Maria, Santa Maria, RS, 2022.
Autor
Soares, Patrick Flores
Institución
Resumen
Sociocultural events are characterized by activities related to celebrations, presentations and
rituals, which are specifically aimed at achieving social, cultural or corporate goals, having their
promotional level category. The digital marketing plan, on the other hand, focuses on the process
of planning actions to be carried out for a satisfactory result of a product or service, which makes
it important for organizations. With this, this study has the general objective of elaborating a digital
marketing plan for an application that allows the sharing of sociocultural events, in relation to the
specific objectives in: A) Performing an analysis of the environment; B) Create personas
understanding the needs of consumers; C) Establish the market positioning by defining the brand
identity; D) Point out objectives and goals; and E) Indicate marketing mix strategies. As main
results we obtained: A) Market coherence; B) Understanding the consumer's need by stipulating
two personas; C) Positioning before the market, and the construction of the platform's visual
identity; D) Objectives and goals to be achieved; and E) Strategies based on the 4Cs of marketing.
Based on the analyzes carried out, it is concluded that the actions suggested in this research will
help the platform managers, based on clear and objectively expressed objectives.
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