Maconha Medicinal: O enquadramebto midiático da Revista Veja

Abstract

This work intends to investigate the clashes around the review of the regulation of marijuana for medicinal purposes from the digital platforms of Veja. The discussion around the regulation of medical marijuana in Brazil has received considerable repercussions in the last decade, mainly from Bill 399/15, which approved the medical use of marijuana in the Chamber of Deputies in 2021, which is currently being processed in the Brazilian Senate. Since then, its development started with a significant conservative reaction that came to understand such regulation, based on envied conceptions, as a danger to society. Concomitantly, in the last decade, we have witnessed a massive expansion of internet access, where an infrastructure of digital platforms has been established that privileges the immediate sharing of textual, image and audiovisual messages, in a structure that favors both the reinforcement of prejudices and categories of communication of emotional and moral content. The research proposal investigated the media framing of Veja magazine in relation to the regulation of medical marijuana in Brazil from articles published on its website on the subject between the years 2014 to 2023, to understand how the media, when focusing on a certain theme and present your specific scheme about it, can influence your audience's perception of it in a certain way. This is a qualitative research that involved both the analysis of media production and controversies in public debate in order to reflect on how such frameworks are associated with Brazilian daily life.