Trabalho de Conclusão de Curso de Graduação
Proposta de modelo de planejamento estratégico para uma incorporadora imobiliária: um estudo de caso
Fecha
2007-08-14Autor
Finger, Élenton Anversa
Barreto, Moisés Tavares
Institución
Resumen
This work has the purpose of present a model of strategic planning to an enterprise working in the civil construction in activity in Santa Maria. It was made an huge book research with concepts related with the subject shown. First with the concept of organization, second with management, until strategic plan. The research was made by the analysis of the civil construction's market in Santa Maria with exposition of the results shown in graphics. To end, it was concluded the proposal of strategic planning possible to fulfill the necessities of the enterprise. In this proposal were completed the objectives of the enterprise in a matter of show an in and out environment's analysis, a viewing definition, the mission and the business of the enterprise and, to end, to create action plans and correct the strategic actions of the enterprise. To execute this job were utilized the scientific method case study.