Trabalho de Conclusão de Curso de Graduação
Aplicação de ciclo de metodologia Lean Startup para um modelo de negócio digital de redistribuição de alimentos
Fecha
2022-11-04Autor
Cruz, Júlia Ellwanger da
Institución
Resumen
The need to think about the relationship between people who live in hunger and the amount of
food wasted every day is essencial. It is in this sense that the Circular Economy becomes
important, since it has the generation of value focused on efficiency against the availability of
resources. Thus, this study aims to develop a digital business model, in the city of Jaraguá do
Sul - SC, for food redistribution, guided by the concepts of Circular Economy. For the
development, the Lean Startup methodology was used, and as a result of the research, there is
the report of the learnings of the cycle execution, which included the development of the landing
page and the social network for attracting potential customers, the elaboration of the Minimum Viable Product, and the conclusion with the respective directions for the continuity of new cycles, or pivoting