Moda desvairada, consumo inesgotável
Frenetic Fashion, Inexhaustible Consumption
| dc.creator | Martin, Paula | |
| dc.creator | Júnior, Valdecir Babinski | |
| dc.creator | Brilhante, Mariana Luísa Schaeffer | |
| dc.creator | Carvalho, Mariana Moreira | |
| dc.creator | Schulte, Neide Köhler | |
| dc.date | 2023-03-13T18:19:33Z | |
| dc.date | 2023-03-13T18:19:33Z | |
| dc.date | 2022-08-24 | |
| dc.date.accessioned | 2023-09-02T09:12:58Z | |
| dc.date.available | 2023-09-02T09:12:58Z | |
| dc.identifier | 2596-237X | |
| dc.identifier | https://repositorio.ufsc.br/handle/123456789/245074 | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8587683 | |
| dc.description | O presente artigo objetiva traçar considerações teóricas sobre a articulação entre Moda e consumo, a partir de uma crítica ensaísta com ênfase na sustentabilidade e na percepção dos consumidores no ato de compra. Para tanto, realizou-se uma pesquisa básica, qualitativa e descritiva, que visou discutir o comportamento do consumidor. A partir da literatura investigada e da crítica traçada pelos autores, foi possível compreender que: (I) a oferta demasiada de produtos de Moda acelera as operações do consumismo e desorienta o comportamento do consumidor; (II) a gratificação emocional no ato de compra encontra-se esvaziada e à mercê da influência dos agentes do consumo; e (III) como buscam converter audiências em compradores impulsivos, esses agentes manipulam a percepção coletiva e podem ser capazes de interferir na motivação pessoal durante o ato de compra. | |
| dc.description | The present article aims to trace theoretical considerations about the articulation between Fashion and consumption from an essay critique with emphasis on sustainability and consumer perception in the act of buying. To this end, a basic, qualitative and descriptive research was carried out to discuss consumer behavior. From the literature investigated and the critique outlined by the authors, it was possible to understand that: (I) the oversupply of Fashion products accelerates the operations of consumerism and disorients consumer behavior; (II) emotional gratification in the act of purchase is emptied and at the mercy of the influence of consumer agents; and (III) as they seek to convert audiences into impulsive buyers, these agents manipulate the collective perception and may be able to interfere with personal motivation during the buying act | |
| dc.format | application/pdf | |
| dc.language | pt_BR | |
| dc.publisher | Grupo de Pesquisa Virtuhab/ UFSC | |
| dc.subject | Moda; | |
| dc.subject | Consumo; | |
| dc.subject | Comportamento do consumidor | |
| dc.subject | Fashion; Consumption; Consumer behavior | |
| dc.title | Moda desvairada, consumo inesgotável | |
| dc.title | Frenetic Fashion, Inexhaustible Consumption | |
| dc.type | Article |