info:eu-repo/semantics/acceptedVersion
Spanish market research for Bruynzeel Sakura
Registro en:
ADM / SA194 2007
instname:Colegio de Estudios Superiores de Administración - CESA
reponame:Biblioteca Digital - CESA
Autor
Sánchez, Bibiana
Resumen
Introduction. : theoretical framework. Method. Spanish market assessment. Recommendations and conclusions. Table index. Figure index. Administrador de Empresas The main objective is to achieve the best selection of distribution system for each of the market segments, where the company attains the most profitable coverage; through a marketing research. The research aims to provide a detailed analysis on the different sales channels that enables the company to seek for the right partners; and find out current and future scopes and threats Pregrado