El propósito de esta investigación consiste en explorar la participación del gobierno francés en el desarrollo de actividades deportivas en un nivel específico de población y las estrategias de marketing que utilizan. Además, se compara la situación de este país con la de Colombia, en la cual es un ejemplo perfecto de problemas de la sociedad y las políticas deportivas del gobierno.Objectives. Research Questions. Literature Review. Sport Definition. Sport market and Sport Activity Charts. Government in the sport. French Government. Colombian Government. French government budget. France population. All Sport physical and physic implications. Health effects. The economic benefit of Sport health. Sport Education. Sport and social Development. Other sport effects, crime reduction. Social Marketing Framework. Methodology. Main process. Obtaining data process. Data analysis.Administrador de EmpresasThe purpose of this research is to explore the participation of the French government in the development of sports activities in a specific level of population and the marketing strategies they use. In addition, the situation in this country is compared with that of Colombia, in which it is a perfect example of problems in society and the sports policies of the government.Pregrado