masterThesis
Propuesta de marca sostenible para Immunotec Colombia
Fecha
2022Registro en:
658.827 B191
Autor
Ballén Pardo, Beatriz
Institución
Resumen
Sustainability is currently becoming a relevant issue in companies, for today’s leaders it is very important to think about durability, they consider that they can be the change that the world needs at this time. Providing guidance to Immunotec Colombia will guide them to develop their own sustainability brand and will help them to guide the operations until the management, build a new culture, re-designs the strategy, and get on the sustainable road.