Formulación de un proyecto de promoción turística de la ciudad de Medellín haciendo uso de la guía metodológica de Fontur

Abstract

Project management encompasses the areas of project formulation and management. The formulation of projects is the preliminary evaluation that involves the market study, technical study, study of the organization and legal study (Padilla, 2011). The success of a project depends to a large extent on a good formulation of it and for this reason some authors consider this phase as one of the most complex (Sapag, 2007). In this area, there are different methodologies to address the formulation, such as the logical framework, the adjusted general methodology and the United Nations Industrial Development Organization (UNIDO) methodology. However, some government entities, such as the National Tourism Fund (Fontur), rely on their own methodological guides for the presentation of projects. This report analyzes the process of formulating a tourism promotion project for the city of Medellín using the Fontur methodological guide and for academic purposes the feasibility of the project according to the UNIDO methodology. By formulating and presenting this project to Fontur, the aim is to obtain practical knowledge of this process to later socialize the lessons learned to other private tourism actors in the city of Medellín. It is intended in such a way that said investigation is useful for other tourist service providers and encourages the development, presentation and use of the resources of this entity.

This report is framed on the research, which is of a qualitative type, of the requirements of this entity for the presentation of tourism promotion projects based on the Manual for the allocation of resources and presentation of projects of April 2020 (Fontur, 2020b). Likewise, a documentary analysis is carried out to justify the articulation of the project and the objective of the project with the national and local tourism plans. Regarding the field work, interviews are conducted with the most important actors in charge of promoting tourism in the city, such as the Subsecretary of Tourism and the Medellín Visitors Bureau. A survey is also carried out to identify the demand for the project and the appropriate price for it.