Factibilidad para la creación de una empresa productora de peces y hortalizas con el sistema de acuaponía en Guayabal de Síquima, Cundinamarca

Abstract

This document presents the food supply issues due the growing world population, the impact they have on the environment and the production systems, and the potential alternatives to produce foods, excelling aquaponics. Starting from this potential solution to the proposed problem, we detailed the reasons to conduct a feasibility study and its benefits. The milestones of the study were established as the specific objectives and six studies were developed as part of the feasibility evaluation, set as the main objective. The general context is established through the conceptual framework, and the instruments to be applied among this work were outlined in the methodological study. Starting from the methodological design, the studies were conducted: environment and industry study, to describe the context in which the aquaponics project will be located, using the PESTEL analysis; the market study to assess, based on a survey, the consumption trends of the target population, the products to be marketed, the competitors, the possible price ranges, the market places and the strategy to capture potential customers; the technical study, to determine the geographical location and the general size of the project; the administrative study, which defines the work team, their profiles and roles; the legal study, to describe the process to create and operate the company; and finally the financial study, to establish the required budget and how it will be invested, the projected income statement, some financial ratios and different scenarios were addressed to determine the feasibility of carrying out the project.