Atracción y retención de talento humano con perfil tecnológico en empresas de tecnología en la ciudad de Medellín-Colombia

Abstract

Objective. Investigate how technology companies in the city of Medellín attract and retain human talent with a technological profile to explore the practices or attraction and retention strategies that are implemented. Method. A qualitative-descriptive hermeneutic study, semi-structured interviews were conducted with 9 employees, who hold positions in the technology area and the human resources area of 5 technology companies in Medellín. Results. The data obtained allowed us to understand aspects that influence the processes of attracting and retaining human talent with a technological profile, such as the company's culture and environment, growth opportunity, salary compensation, and leadership. Likewise, it allowed exploring the practices or strategies that these companies have developed focused on providing quality of life through a good work environment, benefits, a fair salary, an approach to the needs of the employee, good leadership, communication and flexibility. Finally, it was identified that these practices or strategies have generated a positive impact on people's lives because they have allowed them to grow, fulfill personal and professional projects and have a good income, making them have a sense of belonging to the company and desires to continue. Conclusions. The technology companies in the study develop attraction and retention processes focused on the particularities of each person, good communication, good leadership and clarity of information from the beginning, and for their purpose of attracting and retaining human talent with a technological profile, they also implement practices or strategies in general shared by the companies in the sector but carried out in a particular way differentiating each company, focused on the culture and work environment, in relation to salary compensation, related to the extensive benefit plan and others on growth - development and flexibility.