Diseño de plan exportador para la empresa Diseños Íntimos S.A.S.

Abstract

This export plan shows an investigation divided into steps that allows to identify which of the pre-selected markets is the most appropriate for a possible export of the products of the company.The first part consists of the diagnosis of internationalization on the company under study, following this, the analysis of variables is carried out and then an analysis of the product in the target market is carried out, taking into account the characteristics of the products.