Propuesta metodológica para la gestión estratégica de partes interesadas de proyectos en entornos de desarrollo socioeconómico

Abstract

Projects as temporary efforts to generate value are of different types. For this case, the present research focused on Economic and Social Development, understood as those that have the purpose of improving the quality of life and income level of the populations and ecosystems affected. In this sense, the context of stakeholders for this type of projects constitutes a complex system, given the diversity of perspectives, interests, influence and positions of these, being a critical element of success. Therefore, it was proposed to develop an alternative methodological proposal that integrates tools, practices and experiences for the management of stakeholders in economic and social development projects with a strategic focus on the generation of shared value. For this purpose a qualitative research was carried out where the different methodologies used were characterized and evaluated, on the other hand, a consultation was developed with experts of experience in the national and international order who were the input for the consolidation of an alternative product. At the end of the research exercise, the methodological proposal that addresses the particularities of this type of project was consolidated, presents a route of intervention in the different moments of its management and proposes a strategic approach oriented to the generation of shared value that contributes to the sustainability and expected impacts.