Estrategia para interesar posibles inversionistas en un negocio de tecnología financiera (Fintech) para MiPymes no bancarizadas, en la ciudad de Bogotá

Abstract

The main purpose of the study was to design a strategy aimed at attracting potential national and international investors to carry out a financial technology (FinTech) business for unbanked MSMEs in the city of Bogotá. For this, the background of financial technology (FinTech) and the description of the Todosistemas STI company were carried out, the financial technology business (FinTech) for unbanked MSMEs in the city of Bogotá was characterized, search strategies were explored and achievement of national and international investors, under the application of FinTech technological innovation in Colombia, the main aspects of interest of national and international investors were determined, along with a risk matrix, to finance working capital for Mipymes, using financial technology (FinTech) in Colombia, and a proposal was prepared to present strategies for national and international investors, with their main aspects of interest, for making working capital loans through financial technology (FinTech). Based on the above, a documentary review process and semistructured interviews were carried out that led to the approach of the indicated proposal, based on the main elements that investors take into account to evaluate investment proposals in such a way that they can be acquired. investors and capital to get FinTech Tyque up and running.