masterThesis
Un modelo de planeación y proyección financiera como herramienta de apoyo en la toma de decisiones estratégicas en una empresa comercializadora colombiana
Fecha
2022Registro en:
658.15 S231
Autor
Santa Gómez, Luis Eduardo
Institución
Resumen
The present work arose from the need to have a financial model in the company XYZ S. A. that supports strategic decision-making by the general management and serves as a short-term tool for financial control. Its elaboration was divided into two phases; the first known as short-term financial planning was developed with a time horizon of one year and its main objective is to allow the exercise of financial control, meanwhile, the second phase known as long-term financial planning sought through the use of tools of data science reduce uncertainty through projections with a solid statistical basis. Finally, through the use of corporate finance and analytics, a financial planning and projection model was consolidated that allows the exercise of financial control and strategic decision-making.