Estrategias digitales para Aqua Fressh

Abstract

The objective of this project is to develop a sustainable digital proposal for Aqua Fressh, both economically and in terms of durability over time. The goal is to increase brand visibility within the target market, foster customer loyalty, and generate higher sales in the territory. Considering that water treatment is a necessity due to the conditions in San José del Guaviare, where the product is vital and beneficial for health, it is important to emphasize that. In addition, the proposal aims to provide benefits and offer alternative ways of consuming the product for individuals who do not typically prefer water as their first choice. It seeks to showcase that water is not tasteless or bland, but rather a versatile option for the whole family.