Shake and Serve global marketing plan for drink´s catering platform

Abstract

Shake and Serve as a beverage catering business is interested into taking the small and local company into the digital universe in order to get more brand recognition and awareness with the help of a platform and social media presence. To do so the company will have to consider all internal and external aspects, as well as the barriers, competitors, targeted audience and all of the reformations that the company will have to take internally in order for it to succeed in this process of creating a marketing campaign to the drinks catering platform project they have.