Artigo
If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
Fecha
2013Registro en:
WRIGHT, SCOTT A.; DA COSTA HERNANDEZ, JOSÉ MAURO; SUNDAR, APARNA; DINSMORE, JOHN; KARDES, FRANK R.. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. International Journal of Research in Marketing, v. 30, n. 2, p. 197-198, 2013.
0167-8116
Autor
WRIGHT, SCOTT A.
DA COSTA HERNANDEZ, JOSÉ MAURO
SUNDAR, APARNA
DINSMORE, JOHN
KARDES, FRANK R.