Articulo
Strategic and cognitive criteria for the selection of startups
TECHNOVATION;
Technovation
Registro en:
0
D01I1007
D01I1007
WOS:000235728900003
0166-4972
Autor
NUSSBAUM-VOEHL, MIGUEL
CSASZAR-BRAVO, FELIPE
SEPULVEDA, MARCOS
Institución
Resumen
A decision aid is proposed that would enable venture capitalists to improve the accuracy of their decision-making processes. The methodology complements strategic criteria with cognitive ones. When questions on technical know-how and business expertise do not give enough clues, they are supplemented with a different viewpoint given by a cognitive model. The methodology is demonstrated using an e-Business case. (c) 2005 Elsevier Ltd. All rights reserved. 0 0 FONDEF mn@ing.puc.cl 0 2 FONDEF 26