El estudio denominado “Análisis de factibilidad para la comercialización de pallets a base de plástico reciclado” presenta como objetivo central el de establecer la factibilidad para expender pallets elaborados con plástico reciclado para que sean adquiridos por empresas de logística y transporte en la ciudad de Guayaquil. Existe un problema de estudio, el cual se da por la utilización de pallets de madera para almacenamiento, transporte y logística en las empresas, estos elementos se deterioran en promedio entre 4 y 5 rotaciones, por lo que se destinan importantes recursos financieros para su arreglo o sustitución, se propone ofrecer un pallet que cuente con una mayor durabilidad y les represente a las empresas un ahorro en la compra de elementos para movilizar productos. Se pudo concluir que los pallets plásticos tendrían un precio mayor a los de madera, pero su vida útil les representaría una reducción considerable de sus gastos operativos.The study called "Analysis of feasibility for the commercialization of pallets based on recycled plastic" presents as a central objective the establishment of the feasibility to sell pallets made with recycled plastic to be acquired by logistics and transport companies in the city of Guayaquil. There is a study problem, which is due to the use of wooden pallets for storage, transport and logistics in the companies, these elements deteriorate on average between 4 and 5 rotations, so They allocate significant financial resources for their repair or replacement, so it is proposed to offer a pallet that has greater durability and represents the companies a savings in the purchase of items to mobilize products. It could be concluded that plastic pallets would have a higher price than wooden pallets, but their useful life would represent savings to customers that would allow them to achieve a considerable reduction in their operating expenses.