info:eu-repo/semantics/bachelorThesis
Factibilidad de Creación de Compañía Productora Asesora de Seguros
Autor
Guevara Torres, Pamela
Resumen
El presente proyecto contiene un estudio para la implementación y creación
de una Agencia Asesora Productora de Seguros Varios en la ciudad de
Guayaquil, llamada SATIS S.A. especializada en la colocación de planes de
seguros, buscando convertir al proyecto en una posibilidad inmediata y rentable. This project has been forged through a series of events that led
to contact people involved in the insurance industry and thus could reveal the
large unmet demand.
As a starting point, three business ideas were studied the process of
defining the thesis theme during the Graduation Seminar at the Catholic
University of Guayaquil and was found that there was more acceptance to
the insurance sector through a market research analysis.