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Comunicación e imagen política: opinión de expertos en análisis político y de la ciudadanía del cantón Gualaceo y Chordeleg sobre la imagen política y las acciones comunicativas de los alcaldes de los dos cantones para ganar las elecciones
Fecha
2023-06-02Autor
Fernández Vera, Diana Cristina
Zamora Guamán, Diana Steisy
Institución
Resumen
The present investigation search to establish in a documented way the main and outstanding
characteristics of the electoral processes of the Gualaceo and Chordeleg towns, in the 2019
sectional elections, in their political actors, currently Gustavo Vera - Mayor of Gualaceo, and
Deifilio Arévalo - Mayor from Chordeleg. Establish outstanding characteristics regarding
communication techniques applied during their campaigns, and prior to them; In addition to
the construction of his political image, from the perspective of a public person, and later as a
political actor of the society he represents, also considering the criteria of the citizens of the
Gualaceo and Chordeleg towns through surveys and interviews local experts, on political
actors, to create a structured overview of why they won the 2019 sectional elections.