Modelo de negocio y plan de mejora para Confecciones Ecuatorianas D’Alejandro, empresa textil dedicada a la elaboración de prendas de vestir de alta costura en la ciudad de Cuenca para el período 2023-2028

Abstract

This business model and improvement plan designed for the company D’Alejandro was prepared in order to optimize the processes, improve its competitive advantage and increase the profits. For this, different strategic planning techniques and tools were used, such as the CANVAS methodology, the updated guidelines in the ISO regulations related to the subject, and specific strategies were generated. In addition, when obtaining the pertinent information, surveys and interviews were conducted with different interest groups. Likewise, to obtain income projections, simple regression was used. Finally, the most relevant results extracted include the application of marketing strategies to reinforce the participation that the company has in social networks and the web, the opening of a new branch and purchase of fixed assets, and the differentiation and diversity in the offer of services and products.