Estudio de factibilidad para la implementación de un glamping como estrategia de diversificación de la oferta de alojamiento en el cantón Girón, provincia del Azuay

Abstract

The purpose of this titling work is to demonstrate the feasibility of implementing a Glamping that allows the accommodation diversification offer in canton Girón, province of Azuay, for that, an analysis of the environment was carried out, which allowed to identify the characteristics of the place where the project will be developed. To this, a market study is added as to analyze the existing supply and demand, likewise within the planning for data collection, the survey was used as a research approach, which yielded satisfactory results in terms of the acceptance of Glamping implementation. With this, it was possible to establish a technical proposal, which offers the implementation of 4 prefabricated domes, with different size and accommodation capacity, which offer a luxury stay and experience in the middle of nature. Similarly, an economic study was carried out, which allowed to know the financial viability and profitability of the project, of which positive results are evidenced as long as the parameters proposed for financing are met, with the support of a government entity such as the National Finance Corporation (CFN). Finally, it is concluded that the implementation of Glamping under the consideration of the technical and economic parameters evidenced in the present titling work, is feasible, supported by the technical proposal made and the implementation of marketing plans that without being part of the study are necessary as a fundamental sales strategy to achieve the economic objectives set. Keywords: Girón canton. Feasibility. Glamping. Implementation. Technical proposal