The present case study "Artificial Intelligence in the control of vehicular traffic in the city of Babahoyo, province of Los Ríos", is of the documentary and bibliographic type where the importance of applying different tools provided by artificial intelligence is analyzed to help to control mobility and vehicular traffic, trying to avoid traffic accidents and protect the lives of passers-by. The data provided by the National Traffic Agency, the mobility regulatory body in Ecuador, show that the vast majority of traffic accidents occur due to the recklessness of the driver when driving his vehicle, either due to disrespect for traffic signals, or for not taking basic safety measures when driving, this also shows that the majority of vehicles involved in these accidents are motorcycles. Artificial intelligence provides technological tools such as autonomous agents, intelligent systems, neural networks, computer vision, which makes it possible to identify and punish traffic law offenders, both the driver and the vehicle, monitor the flow of traffic and through this procedure established to improve the viability.The present case study "Artificial Intelligence in the control of vehicular traffic in the city of Babahoyo, province of Los Ríos", is of the documentary and bibliographic type where the importance of applying different tools provided by artificial intelligence is analyzed to help to control mobility and vehicular traffic, trying to avoid traffic accidents and protect the lives of passers-by. The data provided by the National Traffic Agency, the mobility regulatory body in Ecuador, show that the vast majority of traffic accidents occur due to the recklessness of the driver when driving his vehicle, either due to disrespect for traffic signals, or for not taking basic safety measures when driving, this also shows that the majority of vehicles involved in these accidents are motorcycles. Artificial intelligence provides technological tools such as autonomous agents, intelligent systems, neural networks, computer vision, which makes it possible to identify and punish traffic law offenders, both the driver and the vehicle, monitor the flow of traffic and through this procedure established to improve the viability.El presente estudio de caso “La Inteligencia Artificial en el Control del Tránsito Vehicular en La Cuidad de Babahoyo, Provincia de Los Ríos”, es del tipo documental y bibliográfico donde se analiza la importancia de aplicare diferentes herramientas que proporciona la inteligencia artificial, para ayudar a controlar la movilidad y el tránsito vehicular, tratando de evitar siniestros de tránsitos y precautelar la vida de los transeúntes. Datos proporcionados por la Agencia Nacional de Tránsito, ente regulador de la movilidad en el Ecuador, muestran que la gran mayoría de siniestros de tránsitos ocurren por la imprudencia del conductor al momento de conducir su vehículo, ya sea por irrespeto a las señales de tránsito, o por no tomar las medidas básicas de seguridad al conducir, así también demuestras que la mayoría de vehículos involucrados en estos accidentes son las motos. La inteligencia artificial provee herramientas tecnológicas como agentes autónomos, sistemas inteligentes, redes neuronales, visión por computadoras, que permite identificar y sancionar a los infractores de las normas de tránsito, tanto al conductor como al vehículo, monitorear el flujo del tránsito y por medio de este establecer procedimiento para mejorar la vialidad. En conclusión, se determinó que la inteligencia artificial y la aplicación de sus diversas tecnologías y herramientas, influiría de forma positiva el control del tránsito en el cantón Babahoyo provincia de Los Ríos, ayudando a prevenir siniestros de tránsito, disminuyendo el número de víctimas y ayudando a la ciudad y a los ciudadanos a tener una movilidad más segura y fluida.