The economic perspective requires the use of monetary values that can be used in decision-making for planning and conservation of urban parks, which is why the purpose of the research is to determine the economic valuation of the recreational services offered by the park De La Familia, from the city of Quevedo, for which a qualitative-quantitative and bibliographical-documentary methodology is used, which allows to have as a result; improve the services offered in the park so that people visit this important tourist spot more frequently, improve the economy of entrepreneurs and the development of sustainable tourismThe economic perspective requires the use of monetary values that can be used in decision-making for planning and conservation of urban parks, which is why the purpose of the research is to determine the economic valuation of the recreational services offered by the park De La Familia, from the city of Quevedo, for which a qualitative-quantitative and bibliographical-documentary methodology is used, which allows to have as a result; improve the services offered in the park so that people visit this important tourist spot more frequently, improve the economy of entrepreneurs and the development of sustainable tourismLa perspectiva económica requiere el uso de valores monetarios que puedan emplearse en la toma de decisiones de planificación y conservación de parques urbanos, razón por la cual, la investigación tiene como propósito, determinar la valoración económica de los servicios recreativos que se ofrecen el parque De La Familia, de la ciudad de Quevedo, para lo cual se utiliza una metodología cuali-cuantitativo y bibliográfica- documental, que permita tener como resultado; mejorar los servicios que se ofrecen en el parque y así las personas concurran con más frecuencia a este importante lugar turístico, se mejore la economía de los emprendedores y el desarrollo del turismo sostenible.