bachelorThesis
Análisis del engagement de los 5 youtubers más populares del Ecuador
Autor
Izurieta Villarreal, Héctor Andres
Institución
Resumen
This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis according to the objectives, the descriptive and exploratory methodology was implemented, where an observation sheet was prepared that facilitated the individual analysis of the 5 most popular YouTubers in Ecuador.
It could be concluded that Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata and Logan and Logan are the 5 most popular Youtubers in Ecuador, who for approximately 5 to 6 years have provided their entertainment services to thousands of people around the world, where they build a community in which both parties have a direct influence. This case study is considered a documentary, bibliographic and analytical investigation, which allows to know and understand the close relationship that YouTubers have with engagement, and in turn determine the impact that they produce on viewers and / or followers. To establish an analysis according to the objectives, the descriptive and exploratory methodology was implemented, where an observation sheet was prepared that facilitated the individual analysis of the 5 most popular YouTubers in Ecuador.
It could be concluded that Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata and Logan and Logan are the 5 most popular Youtubers in Ecuador, who for approximately 5 to 6 years have provided their entertainment services to thousands of people around the world, where they build a community in which both parties have a direct influence. El presente estudio de caso es considerado una investigación documental, bibliográfica y analítica, que permite conocer y comprender la estrecha relación que tienen los YouTubers con el engagement, y a su vez determinar el impacto que estos producen en los espectadores y/o seguidores. Para establecer un análisis acorde a los objetivos se implementó la metodología descriptiva y exploratoria, donde se elaboró una ficha de observación que facilitó el análisis individual de los 5 Youtubers más populares del Ecuador.
Se pudo concluir que Raptor Gamer, Nancy Risol, Wallas da Silva, Jefferson Rescata y Logan y Logan son los 5 Youtubers más populares del Ecuador, que por aproximadamente 5 a 6 años han brindado sus servicios de entretenimientos a miles de personas del mundo entero, donde construyen una comunidad en la que ambas partes influyen directamente.