The case study develops an analysis of audiovisual concepts of the music video "First Man" by Camila Cabello, thanks to the help of interviews with two experts in audiovisual production, where the points of view on what is involved in the creation of a music video will be evidenced. The music video is an audiovisual and artistic expression where the creator transmits emotions to his audience. The results show that a music video has key processes to achieve a good production such as colorization, narrative, editing and editing. With the analysis sheet we observe in detail each of its components to have a better visualization and understanding.The case study develops an analysis of audiovisual concepts of the music video "First Man" by Camila Cabello, thanks to the help of interviews with two experts in audiovisual production, where the points of view on what is involved in the creation of a music video will be evidenced. The music video is an audiovisual and artistic expression where the creator transmits emotions to his audience. The results show that a music video has key processes to achieve a good production such as colorization, narrative, editing and editing. With the analysis sheet we observe in detail each of its components to have a better visualization and understanding.El estudio de caso desarrollo un análisis de conceptos audiovisuales del video musical “First Man” de Camila Cabello, gracias a la ayuda de entrevistas realizadas a dos expertos de la producción audiovisual, donde se evidenciará los puntos de vistas sobre lo que conlleva la creación de un video musical. El video musical es una expresión audiovisual y artística donde el creador transmite emociones hacia su audiencia. Los resultados arrojan que un video musical cuenta con procesos claves para lograr una buena producción tales como la colorización, la narrativa, el montaje y la edición. Con la ficha de análisis observamos detalladamente cada uno de sus componentes para tener una mejor visualización y entendimiento.