This research work was based on the colloquial language used by the Digital Newspaper "Voz Populi", in the cases "Marroneo UTB" and "Students fighting in the street style", with the aim of making a description of the colloquial language used by this half. The techniques that were used were through the open question interview with the owner of the medium, which allowed to know information on the topic of interest, in addition to the observation file of the audiovisual reports and a focus group to know different opinions of a professional, a student of social communication and a follower of the page of this newspaper. Throughout this case analysis, the characteristics that make up "Voz Populi" as a digital medium are exposed, and in depth the features of its language in general and the objective cases, "Marroneo UTB" and "Students fighting street style" as such. , the way they presented the reports. "Voz Populi" as Diario Digital is within the new models and standards of modern journalism in Ecuador, transcending its journalistic development, without departing from the informative approach; It was also shown that the colloquial language used by the digital communication medium goes with the personality of Mr. Jesús Mero Ormaza, owner of the Digital Newspaper “Voz Populi”.This research work was based on the colloquial language used by the Digital Newspaper "Voz Populi", in the cases "Marroneo UTB" and "Students fighting in the street style", with the aim of making a description of the colloquial language used by this half. The techniques that were used were through the open question interview with the owner of the medium, which allowed to know information on the topic of interest, in addition to the observation file of the audiovisual reports and a focus group to know different opinions of a professional, a student of social communication and a follower of the page of this newspaper. Throughout this case analysis, the characteristics that make up "Voz Populi" as a digital medium are exposed, and in depth the features of its language in general and the objective cases, "Marroneo UTB" and "Students fighting street style" as such. , the way they presented the reports. "Voz Populi" as Diario Digital is within the new models and standards of modern journalism in Ecuador, transcending its journalistic development, without departing from the informative approach; It was also shown that the colloquial language used by the digital communication medium goes with the personality of Mr. Jesús Mero Ormaza, owner of the Digital Newspaper “Voz Populi”.El presente trabajo de investigación fue basado en el lenguaje coloquial que utiliza el Diario Digital “Voz Populi”, en los casos “Marroneo UTB” y “Estudiantes peleando al estilo callejero”, con el objetivo de realizar una descripción del lenguaje coloquial que usa este medio. Las técnicas que se utilizaron fue mediante la entrevista de pregunta abiertas al propietario del medio lo que permitió conocer información sobre el tema de interés, además de la ficha observación de los reportajes audiovisuales y un focus grups para conocer diferentes opiniones de un profesional, un estudiante de comunicación social y un seguidor de la página de este diario. A lo largo de este análisis de caso queda expuesto las características que conforman “Voz Populi” como medio digital y en profundidad los rasgos de su lenguaje en general y los casos objetivos, “Marroneo UTB” y “Estudiantes peleando al estilo callejero” como tal, la forma en que presentaron los reportajes. “Voz Populi” como Diario Digital está dentro de los nuevos modelos y estándares del periodismo moderno en el Ecuador, transcendiendo en su desarrollo periodísticos, sin apártese del enfoque informativo; también se demuestro que el lenguaje coloquial que maneja el medio de comunicación digital va con la personalidad del señor Jesús Mero Ormaza dueño del Diario Digital “Voz Populi”.