Identidad juvenil femenina a partir de marcas de moda en instagram

Female youth identity from fashion brands on instagram

dc.contributorEspinoza Robles, Lorena Teresa
dc.creatorPurizaga Yactayo, Alexandra Iliana
dc.date2022-09-09T20:52:43Z
dc.date2022-09-09T20:52:43Z
dc.date2022-09-09T20:52:43Z
dc.date2022-09-09T20:52:43Z
dc.date2022-06-28
dc.date.accessioned2023-08-07T23:20:30Z
dc.date.available2023-08-07T23:20:30Z
dc.identifier0000 0001 2196 144X
dc.identifierhttp://hdl.handle.net/10757/660972
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/7952775
dc.descriptionIn recent years, the consumption of social networks by young people has increased greatly. Facebook, Twitter and Instagram are among the main platforms that have a great impact on the process of identity formation, since the content that is consumed, whether positive or negative, cannot be controlled. However, of the networks mentioned above, the one with the largest number of users is Instagram, and it is also commonly used by youth fashion brands, since this social network allows you to publish only audiovisual content, achieving a greater reach and increasing the visibility of brands. . That is why this research work seeks to analyze how the identity of young Peruvian women is constructed from the audiovisual content generated by fashion brands on Instagram. The study is framed within the qualitative approach, with the semi-structured interview being the instrument used to collect information.
dc.descriptionTesis
dc.formatapplication/msword
dc.formatapplication/pdf
dc.formatapplication/epub
dc.languagespa
dc.publisherUniversidad Peruana de Ciencias Aplicadas (UPC)
dc.publisherPE
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.sourceUniversidad Peruana de Ciencias Aplicadas (UPC)
dc.sourceRepositorio Académico UPC
dc.subjectAudiences
dc.subjectRedes sociales
dc.subjectAudiencias
dc.subjectConstrucción de identidad
dc.subjectInstagram
dc.subjectModa
dc.subjectNarrativa
dc.subjectSocial networks
dc.subjectIdentity construction
dc.subjectInstagram
dc.subjectFashion
dc.subjectNarrative
dc.subjecthttps://purl.org/pe-repo/ocde/ford#5.08.01
dc.subjecthttp://purl.org/pe-repo/ocde/ford#5.00.00
dc.titleIdentidad juvenil femenina a partir de marcas de moda en instagram
dc.titleFemale youth identity from fashion brands on instagram
dc.typeinfo:eu-repo/semantics/bachelorThesis


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