Fatores de desempenho e consumo de entretenimento de videos em streaming

Abstract

The objective of this study was to identify and analyze the factors that have a direct and positive relationship with the intention to use paid video streaming platforms and the consumption of entertainment on these platforms. For this, a quantitative survey was conducted through an online survey that obtained 207 valid respondents. The data collected were statistically analyzed with SPSS and SmartPLS software. It is concluded that the consumption of audiovisual entertainment has been diverted from television networks to streaming platforms. The determinants of this movement were performance expectations, social influence, hedonic motivation, price and exchange cost. Consumers want to continue to buy these services in the future and use them frequently in their daily lives. Interestingly, the technological factors, the ease of use and expectation of performance were not essential factors of this displacement.