Monografia (especialização)
Porque sonhas, Minas : planejamento estratégico de uma campanha para Governador de Minas Gerais - Eleições 2014
Fecha
2013-05-22Autor
Ludmila Silva Rodrigues
Institución
Resumen
The aim of this academic work is to outline a campaign plan with the premise set of dimensions of electoral marketing, as well as theories of voter behavior. That is, planning a campaign is to develop a plan of pre-defined strategies, taking into account the political scene and its actors, history and characteristics of the competitors, the profile of voters and their demands, resources, tools and media, among others. The candidate in question is a PSDB congressman of Minas Gerais, which seeks to be elected governor of Minas Gerais in the 2014 elections, as successor to the current governor, within a project of continuity of his party.