Artigo de Periódico
Inclusão de minorias nas organizações de trabalho: análise semiótica de uma estratégia de recrutamento de uma multinacional de fast food
Fecha
2017Registro en:
10.21714/2238-104X2017v7i2-33702
2238104X
Autor
Alex Fernandes Magalhães
Carolina Riente de Andrade
Luiz Alex Silva Saraiva
Institución
Resumen
The inclusion of social minorities in work organizations is a delicate issue with regard to socio-organizational dynamics, marked by its reference to a hegemonic (and ideological) worker model that hierarchizes real possibilities to the subjects who distance themselves from such reference . Discourses for inclusion and development remain as a way of subjectively manipulating worker, without actually integrating and empowering him the organizational structure. This paper tries to reflect about limits and possibilities in this process, from a bibliographical research on the women, blacks, gays and people’ situations with disabilities in the labour market and then to relate this context to a semiotic analysis of a recruitment strategy of a large company in Brazilian context. Main results suggest that companies still reproduce social spaces of stigmatization. We warn managers that the inclusion perspective must not be seen as a legal requirementor any other work appropriation mechanism. It is necessary do understand inclusion as a process which cano promote organizational, social and human development.