Artigo de Periódico
Factores de atractividad turística percibida: impactos en la reputación del destino y en la intención de recomendarlo a través de internet
Fecha
2017Autor
Mariana de Freitas Coelho
Marlusa de Sevilha Gosling
Institución
Resumen
Perceived Touristic Attractiveness: Impacts on Destination Reputation and
Intention to Recommend on the Internet. This research, explanatory-causal in nature, proposes an
exploratory model which relates (1) the attractiveness’ factors perceived by consumers of a cultural
heritage tourism destination, (2) the destination’s reputation and (3) the intention to recommend it on
the Internet. The method consisted in a quantitative research, survey type, applied to 394 visitors of
Ouro Preto, Minas Gerais, Brazil. The results were based on multivariate statistical techniques and
Partial Least Squares Structural Equation Modeling (Pls-SEM). The study stressed the importance of
the perceived environment, the tourism infrastructure and the existing tourism resources for tourist
attractiveness, as opposed to the importance of museums and the history of a cultural heritage
destination. The perceived attractiveness impacts both the reputation of the destination and the
intention to recommend it on the internet and in social media.