Plan de marketing para equipos de protección personal
Fecha
2023-04-12Registro en:
Montaña Saboya, D. S. (2023). Plan de marketing para equipos de protección personal. Obtenido de CRAI USTA. [Trabajo de Grado, Universidad Santo Tomás]. Repositorio Institucional.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Montaña Saboya, Diego Sebastian
Institución
Resumen
3M has carved an incredible path in the global market, establishing itself and earning a position among the most recognized companies in different markets, with its various product brands, such as Nexcare, Post-it, Command, Scotch Brite, among others, It has managed to reach many corners of the world. But on this path, not all are joys, they have had to leave countries due to conflicts or political barriers, as happened a couple of months ago in Russia and Belarus and as 3M Paraguay and 3M Bolivia are beginning to live, which is ceasing to be an attractive market for the company due to its low performance and the little utility that these two markets represent in the accounts of the multinational