Portafolio de servicios turísticos para el clúster Sugamuxi Boyacá.
Fecha
2023-01-27Registro en:
Acero Forero, H. D., & Torres Guarin, M. P. (2023). Portafolio de servicios turísticos para el clúster Sugamuxi Boyacá. Universidad Santo Tomas.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Acero Forero, Hector Daniel
Torres Guarin, Maria Paula
Institución
Resumen
- This research project was developed in the department of Boyacá the department of Boyacá, specifically in the province of Sugamuxi, where the Sugamuxi, where the Tourism Cluster Initiative Sugamuxi Boyacá is located.
Sugamuxi Boyacá, the main purpose was to promote tourism and associated tourism and associated companies in the sector, through the design and implementation of a portfolio of services.
first instance, the current situation of the inventory of companies present in the cluster was the current situation of the inventory of companies present in the Cluster, in which the diagnosis and and characterization reflected a great potential that generated as a solution a route that exposes the culture a route that exposes the culture, gastronomy, customs and natural resources of the region.
and natural resources of the region; finally, digital design and marketing were applied to this and marketing were applied to this tourist product and portfolio of services in order to attract all types of attract all types of tourists and in turn generate a development to the concentration of companies that are part of the the concentration of companies that are part of the Sugamuxi Tourism Cluster. Sugamuxi Tourism Cluster.