bachelorThesis
Innovación ecoturística, autosostenible con miras a la disminución del impacto ambiental basada en una economía circular
Autor
Guanumen Piñeros, Daniel Alexander
Institución
Resumen
According to the World Trade Organization (WTO), Colombia ranked seventh place across Latin America in 2018 as a touristic destination (measured by the number of visits) 7.8 million under Argentina which occupies the second place after the leader (México). The aforementioned represents an opportunity to grow and improve Colombian tourism. Accordingly, Camping and Cabañas Los Balcones were born as an alternative to promote employment and tourism in the Tota lake. Camping and Cabañas Los Balcones are focused on three different fields (i) Glamping (wooden cottages with comfort), (ii) Camping (tenders with the provision of basic necessities), and (iii) restaurants (focused on Colombian dishes). The business seeks to focus on clients passionate about nature, and ecotourism willing to (i) keep the comfort while traveling without leaving the environmental responsibility over the Tota lake. After different analyzes of the entrepreneurship, its operation based on a circular economy in their operation by using clean energies and cyclic productive procedures. Trying to obtain the breakeven point in a time not older than 3 years.