PharmApp

Abstract

The idea of PharmApp was born from two personal experiences, one in 2018 and another in the context of the pandemic. On both occasions, the need to increase the support network available to people with chronic diseases, who receive drug treatment, and their families was evident. After carrying out an investigation, it was found that the problem related to the lack of adherence to treatment generated different undesirable scenarios for society, both in terms of health and in economic terms. For this reason, this venture was born and aims to attack these problems, offering a simple but high-impact solution. PharmApp is a service that consists of picking up prescription drugs at pharmacies arranged by the Health Promoting Entities (EPS) and delivering them at the place and time indicated by the patient or companion requesting the service. What is sought with this is to be able to reduce the negative impact of some factors such as the distance to health centers, the lack of time to carry out errands and mobility problems, among others. This is the second work that is done with PharmApp, so it will be focused on the transition to the incubation stage. Throughout this document it is intended to move from plans and theoretical approaches to something more tangible. In this second part, topics such as branding, the creation of a financial model and the development of functional prototypes will be addressed.