Trabajo de grado - Pregrado
Entrepreneurial proposal: an english language training course for the tourism sector in four municipalities of the coffee region (Phase II)
Registro en:
Universidad Tecnológica de Pereira
Repositorio Institucional Universidad Tecnológica de Pereira
Autor
Montes Román, Daniela
Institución
Resumen
This entrepreneurial proposal project is intended to create an English language training course to promote
the communicative competence and sociocultural awareness of employees from specific businesses in the
tourism sector. The extractivist economy that characterizes Colombia attempts to potentiate national tourism as another economic field. For this reason, the Colombian government has offered courses in different national institutions focused on tourism for small businesses and employees in this sector. However, these attempts have been made to potentiate national tourism as another economic field but not as an educational strategy to interact with touristic foreigners through the English language. This project intends to provide specialized English instruction courses for restaurants, travel agencies, hotels, and coffee bars in the following municipalities: Santuario, Anserma, Dosquebradas, and Pereira. These courses will be offered to tourism employees with a maximum of 15 students per group. Each course will aim to achieve a B1.1 level with a duration of 17 weeks(102 hours per course). The design ofthe courses will be focused on collaborative work using real-life situations. This will be carried out through the socio-constructivist theory. In addition, ESP approach (English for Specific Purposes) will play an essential role in the lessons as the target content focuses on what the tourismemployees need in their specific work setting. The expected results are to provide small businesses with the capability to interact with foreign tourists at a basic level and to promote intercultural awareness in order to know how to assertively interact with tourists. Este proyecto de propuesta empresarial pretende crear un curso de formación en inglés para promover la competencia comunicativa y la conciencia sociocultural de los empleados de empresas específicas del sector turístico. La economía extractivista que caracteriza a Colombia intenta potenciar el turismo nacional como un campo económico más. Por esta razón, el gobierno colombiano ha ofrecido cursos en diferentes instituciones nacionales enfocados al turismo para pequeñas empresas y empleados de este sector. Sin embargo, estos intentos se han hecho para potencializar el turismo nacional como un campo económico más, pero no como una estrategia educativa para interactuar con los extranjeros turísticos a través del idioma inglés. Este proyecto pretende impartir cursos de instrucción especializada en inglés para restaurantes, agencias de viajes, hoteles y cafeterías en los siguientes municipios: Santuario, Anserma, Dosquebradas y Pereira. Estos cursos se ofrecerán a empleados del sector turístico con un máximo de 15 alumnos por grupo. Cada curso tendrá como objetivo alcanzar un nivel B1.1 con una duración de 17
semanas (102 horas por curso). El diseño de los cursos se centrará en el trabajo colaborativo
utilizando situaciones de la vida real. Esto se llevará a cabo a través de la teoría socio constructivista. Además, el enfoque ESP (Inglés para fines específicos) desempeñará un papel esencial en las lecciones, ya que el contenido objetivo se centra en lo que los empleados del sector turístico necesitan en su entorno laboral específico. Los resultados esperados son proporcionar a las pequeñas empresas la capacidad de interactuar con los turistas extranjeros a un nivel básico y promover la conciencia intercultural para saber cómo interactuar asertivamente con los turistas. Pregrado Licenciado(a) en Bilingüismo con Énfasis en Inglés Table of Content
Abstract................................................................................................................ 12
Acknowledgments.................................................................................................. 8
Justification ............................................................................................................ 9
Conceptual Framework......................................................................................... 12
Communicative Competence............................................................................. 14
The Three Dimensions of Communicative Competence .................................... 15
Receptive and Productive Skills........................................................................ 15
Understanding of Listening skill........................................................................ 16
Strategies to Promote Listening......................................................................... 17
Understanding of Speaking ............................................................................... 18
Components of Speaking................................................................................... 18
Strategies to promote Speaking ......................................................................... 19
English For Specific Purposes (ESP)................................................................. 20
Course features of ESP...................................................................................... 20
How to plan a lesson based on ESP? ................................................................. 21
Training in business .......................................................................................... 22
Customer Service .............................................................................................. 23
4
Literature Review ................................................................................................. 24
Methodology ........................................................................................................ 28
Description of the current situation.................................................................... 28
Figure 1 English Scores - Regions and Cities....................................................... 29
Problem Tree .................................................................................................... 29
Figure 2 Problem Tree ......................................................................................... 30
Participants Analysis......................................................................................... 30
Figure 3 Participants Analysis .............................................................................. 33
Objectives tree .................................................................................................. 33
Figure 4 Objectives tree........................................................................................ 34
General and Specific Objectives........................................................................ 34
Figure 5 General and Specific Objectives ............................................................. 35
Indicators and Goals.......................................................................................... 35
Figure 6 Indicators and Goals ............................................................................... 36
Beneficiary population ...................................................................................... 36
Figure 7 Beneficiary population............................................................................ 37
Target zone: Coffee Region............................................................................... 37
Figure 8 Target Zone ............................................................................................ 37
Alternative solution........................................................................................... 37
Technical Study ................................................................................................ 38
5
Figure 9 Technical Study..................................................................................... 45
Modality ........................................................................................................... 45
Figure 10 Modality .............................................................................................. 46
Risk study......................................................................................................... 46
Figure 11 .............................................................................................................. 47
Risk Study............................................................................................................ 47
Syllabus................................................................................................................ 47
Rationale........................................................................................................... 47
Hotels................................................................................................................... 50
Course 1 ........................................................................................................ 50
Course 2 ........................................................................................................ 52
Course 3 ........................................................................................................ 54
Course 4 ........................................................................................................ 55
Tourism Guidance............................................................................................. 57
Course 1 - Nature .......................................................................................... 57
Course 2 - City .............................................................................................. 59
Course 3 -Coffee ........................................................................................... 61
Course 4 - Culture: History and Arts.............................................................. 62
Figure 12 Syllabus............................................................................................... 64
Instructional Design.............................................................................................. 64
6
Conclusions.......................................................................................................... 65
Limitations and Anticipated Problems .................................................................. 67
Limitations.......................................................... Error! Bookmark not defined.
Anticipated Problems........................................................................................ 67
References............................................................................................................ 69