Article
Understanding Imagination in Entrepreneurship
Fecha
2021Autor
Lecuna, Antonio
Institución
Resumen
Using interviews to explore the role imagination plays in the South
American Nikkei phenomenon (a fusion of Japanese haute cuisine with Peruvian
ingredients) and employing the alternate templates research strategy to analytically compare three entrepreneurial behaviors (adaptive bricolage, strategic
planning, and transformative effectuation), this case study found that the current
theoretical boundary conditions are insufficient to separate the three archetypes.
Therefore, based on data, new concepts are proposed to explain entrepreneurial
behaviors where they overlap (e.g., creative imagination as a bridging construct of
the entrepreneurial process). A novel entrepreneurial trilemma and a behavioral
model focused on the conceptual overlaps are introduced to frame the new concepts and to visually depict the relationships between them.