info:eu-repo/semantics/article
Artisanal type clothing : challenges and opportunities in its commercialization
Fecha
2018-02-07Registro en:
Ramón Rodríguez, C. M., Paz Calderón, Y., Reyes García, M., y Espinosa Espíndola, M. T. (2018). Artisanal type clothing: challenges and opportunities in its commercialization. Visión de Futuro, Revista Científica. Posadas (Misiones): UNaM. FCE. APP; 22(2), 20-35.
1668 – 8708
VF-162
Autor
Ramón Rodríguez, Cindy Mireya
Paz Calderón, Yannet
Reyes García, Martin
Espinosa Espíndola, Mónica Teresa
Institución
Resumen
The sector dedicated to the commercialization of artisanal clothing has faced new opportunities for growth caused by cultural dissemination, incursion of the design and increase in fashion, which has given rise to the emergence of new companies dedicated to the offer of these products, however, in some cases within this economic units there is an ignorance in administrative knowledge which represent a disadvantage to face a competitive market. The present investigation has as objective to make a study of the conditions of the supply of clothes of artisan type in La Heroica Ciudad de Huajuapan de León, Oaxaca, México for this purpose were interviewed marketers artisanal clothing type business owners, the information collected was about the attention to the customer, the variety of products, and marketing, based on this it was able to identify that businesses have different areas of opportunity, that can boost sales of companies that marketed artisanal clothing type in this city.