TCC
A inovação orientada pelo design como ferramenta para as microempresas de moda: um estudo de caso sobre a marca Manu Numas
Fecha
2013Autor
Kulczynski, Natasha Ulbrich
Resumen
The present article offers, trough the Manu Numas undertaking, an example of application of design driven innovation in fashion microenterprises through strategic design methodologies. A strategic positioning for the company is presented, having as first result its own visual identity, reafirming thusly the general market actions.