TEXTO
[pt] IMPLICAÇÕES ESTRATÉGICAS DAS REDES DE RELACIONAMENTO DO TIPO FRANCHISING: ESTUDO DE CASO DA REDE DE FRANQUEADOS DA COCA-COLA NO BRASIL
[en] STRATEGIC IMPLICATIONS OF NETWORK RELATIONSHIPS IN FRANCHISING-TYPE ALLIANCES: A CASE STUDY OF COCA-COLA´S NETWORK OF FRANCHISEES IN BRAZIL
Author
ILTON S P AZEVEDO
Subjects
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