article
Environmental Sustainability and Business Models in the Spanish Publishing Industry
Autor
Magadán Díaz, Marta (1)
Rivas García, Jesús Israel (1)
Institución
Resumen
The general objective of this work is to know the motivations that drive a publisher to be environmentally sustainable. The specific goals are the following: (a) to identify one or those environmentally sustainable business models from a Life Cycle Analysis perspective, and (b) to propose strategies to improve environmental sustainability in publishing organizations. The method used to carry out this research is the focus group: 20 Spanish publishers selected via convenience sampling and divided into two focus subgroups. From the analysis of the interviews, the main proposals are the following: an optimal selection of eco-efficient materials, the use of packaging with less environmental impact, reusable, or recyclable, combined with energy-efficient modes of transport, using more sustainable vehicles or green and move towards a print-on-demand model. Finally, this research concludes that the Spanish publishing industry has a wide margin of action to incorporate numerous improvements in terms of environmental sustainability.