Articulo Revista Indexada
Elecciones generales de 2019 en Twitter: eficacia de las estrategias comunicativas y los debates televisados como motor del discurso social
Autor
Abuín Vences, Natalia
García-Rosales, Daniel-Francisco (1)
Institución
Resumen
This research analyzes candidates and political parties electoral campaign on Twitter that have obtained greater parlia-mentary representation in the general elections held in April 2019 in Spain. The main objective of this work is to analyze the influence of the electoral debates in the publications of the candidates and political parties on Twitter, to find out if they have a greater impact and enhance social discourse. We also aim to determine what type of messages and strategies have greatest impact on Twitter. The methodology used to achieve these goals was a quantitative, qualitative, explanatory and cross-sectional content analysis. To carry it out, a sample composed by 745 tweets was selected from those that reached more than 500 retweets, published by parties (PSOE, PP, Ciudadanos, Unidos Podemos and Vox) and candidates (Pedro Sánchez, Pablo Casado, Albert Rivera, Pablo Iglesias and Santiago Abascal) during the election campaign (21A).The results suggest that televised debates act as true catalysts for social conversation, so the publications made by both, the parties and the candidates themselves, during the television broadcast of these events achieve a greater impact among followers, than those that are not linked to such events. Likewise, it is demonstrated that parties and candidates born in the heyday of social media, get a greater diffusion of their messages, because they have opti-mized their strategies in social networks, something that have not yet been achieved by the formations accustomed to conventional mass media. © 2020, El Profesional de la Informacion.
Materias
Ítems relacionados
Mostrando ítems relacionados por Título, autor o materia.
-
O benefício de prestação continuada na reforma da previdência : contribuições para o debate
Jaccoud, Luciana de Barros; Mesquita, Ana Cleusa Serra; Paiva, Andrea Barreto de -
A Questão de gênero na idade para a aposentadoria no Brasil : elementos para o debate
Amaral, Aline Diniz; Ansiliero, Graziela; Paiva, Luis Henrique; Sidone, Otávio José Guerci; Costanzi, Rogério Nagamine -
THE PRIVILEGE WALK AND THE SOCIAL PERCEIVED CAUSES OF INEQUALITY: A DEBATE WITH PHYSICAL EDUCATION STUDENTS
Loiola, Mariana Costa; Alves, Heytor de Queiroz; Vaz, Mariana Fonseca; Oliveira, Alexandre Palma de; Imbiriba, Luís Aureliano; Macedo, Adriana Ribeiro de