ANALYSIS OF THE INNOVATIVE PROFILE OF AGRIBUSINESS STARTUPS

Abstract

Agribusiness startups are companies that have a unique innovative profile based on market dynamics, business opportunities, technological innovations and customer needs, yet still little explored by the scientific community. In this context, the present study aims to answer the research question: what are the types of innovation and information and communication technologies developed by agribusiness startups? As on objective, we seek to analyze the types of innovation and ICTs developed by agribusiness startups, through descriptive exploratory research, theoretical deepening about Innovation and ICT and a case study applied to 29 startups. As a result, it is clear that agribusiness startups hove a profile focused on innovation in products / services and business processes and innovate in ICTs of different types and functions, both nationally and globally, when assessing the degree of new technologies.