Current Television with is loaded info-entertainment focuses all looks: from consuming viewers, or producers and makers, of studied people and critics of this mean of communication. Now another view is projected from Columbian universities that have been sticked to the “magic box” through a network of television observatories that pretends to watch it all over again, look at it and observe it, re-think it to build a new dialogue that allows a contribution of another way to be with it and it with us.La televisión actual con su carga de infoentretenimíento concentra todas las miradas: de televidentes consumidores, de productores y realizadores, de académicos y críticos del medio. Ahora se proyecta otra mirada desde las universidades colombianas que se pegaron a esta “caja mágica” a través de una red de observatorios de la televisión que pretende volver a verla, mirarla y observarla, re-pensarla para construir un nuevo diálogo que permita contribuir a otra manera de estar con ella y ella con nosotros.