specializationThesis
A aplicação da inovação como estratégia competitiva nas pequenas e médias empresas.
Fecha
2012-03-10Registro en:
SILVA NETO, Eugênio Mauricio da. A aplicação da inovação como estratégia competitiva das pequenas e médias empresas. 2012. 33 f. Trabalho de Conclusão de Curso (Especialização) - Universidade Tecnológica Federal do Paraná, Ponta Grossa, 2012.
Autor
Silva Neto, Eugênio Mauricio da
Resumen
Small and mediu sized companies have some competitive advantages that can be sustained if managers seek new strategic alternatives and thus can maintain the level of competitiveness, wich is currently required of organizations. With innovation viewed as a great opportunity strategy in search of the reach of competitive advantage, this monograph is to identify concepts, theories, and characteristics of innovation, strategic management, competitive advantage that could contribute concretely to the micro and small businesses reach their level competitiveness. After a survey of some theories may be noted that innovation is an excellent way to achieve improvements in the market by adopting innovation as a strategy.