bachelorThesis
Aplicação de metodologia para desenvolvimento de startups: estudo de caso de uma startup especializada em prestação de serviços para eventos
Fecha
2019-06-27Registro en:
PECCI, Larissa; MENEZES, Pablo Giullian Sarkis Pinto de. Aplicação de metodologia para desenvolvimento de startups: estudo de caso de uma startup especializada em prestação de serviços para eventos. 2019. 136 f. Trabalho de Conclusão de Curso (Bacharelado em Engenharia de Produção) - Universidade Tecnológica Federal do Paraná, Ponta Grossa, 2019.
Autor
Pecci, Larissa
Menezes, Pablo Giullian Sarkis Pinto de
Resumen
The concept of entrepreneurship has changed over the years, gained breadth and
ceased to represent only the opening of a new business model. Entrepreneurial
ideas transcend the business world, are linked to ways of solving problems in a
society. All of this has impacted people's way of acting, thinking, consuming and
relating, which has allowed the emergence of so-called: entrepreneurial behavior.
Startup is an entrepreneurial business model that has some characteristics different
from traditional models, such as: innovation, scalability and replicability. The present
work was developed with the purpose of proposing a business model specialized in
providing services for events in the city of Ponta Grossa - PR. The goal is to structure
a platform through an application that relates simply and efficiently to companies or
individuals who need specialized service providers to hold events with professionals.
For the structuring of the business model, methodologies proposed by several
authors, such as those described in the books "Disciplined Entrepreneurship", " The
4 steps to the Epiphany ", "Lean Startup" and "Business Model Generation" " were
studied and articles on this subject. Based on the analysis of these methodologies, a
description of startup development was elaborated with a step-by-step of steps for
the validation of the business model of a startup specialized in providing services for
events. In this way, it was possible to develop the ideal business model for the
provision of specialized labor to provide services at events in the city of Ponta
Grossa through validation with clients and analysis of the target market. After the
development of the steps defined in the methodology it was possible to validate the
business model, in this way the present work had a positive result for the
development of a service startup in Ponta Grossa - PR.