Estudo da viabilidade econômica e financeira da implantação de uma casa de pôquer em um município do estado de São Paulo

Abstract

In the dynamic and comprehensive context of the global market, the study related entrepreneurship is getting deeper and deeper. This work analyzed the economic and financial viability for the implementation of a poker house in a city in the state of São Paulo. The choice of this business line was motivated by the growing demand, nationally and worldwide, of this market. The research is quantitative, exploratory and documentary, in addition a bibliographic review was carried out that addresses issues such as entrepreneurship, poker, business plan and marketing in the service sector. The data collected allowed the development of the business plan, considering the market, legal and economic-financial aspects. The work was based on the Sebrae Business Plan. As a result of the business plan, implementation is feasible, with a 17-month return on investment.